When we ride our Spot Bikes in Boulder – heads turn. That’s a fact. In building the site, we wanted to make sure we solicited the same effect. Our solution, a simple, clean design that makes the bike the star attraction.

For this “World’s Premier Student Technology Competition” we created a visual system that brought to life the creativity and imagination that students bring to solving the world’s most difficult problems.

For Imagine Cup 2010 in Poland, we utilized photography to capture both reality and sketchy imaginative drawings in the same space. This creative approach brought a new dimension of life and possibility to the competition.

RoboChamps is an online game that allows users to control virtual robots in online multiplayer robot battles and challenges. We rocked this identity to compliment the fun, but scientific aspect of creating robots. Did we mention we like robots?

Clusters of technology were networked together to emphasize the interconnected nature of technology and the Microsoft Student Tech Clubs from around the world.

To grab the eyes of college students, and counter a more corporate-like approach, we created a Retro identity theme that uses a distressed technique for colors, iconography and photography throughout all marketing materials.