Remember how bummed you were when your ice-cream top tumbled off the cone? Yeah, Mr. Twistee is bummed. Check out this cleverly fun claymation we did for Microsoft’s Live@Edu services. Another big success in the student audience around the world.

Microsoft DreamSpark is a program that allows qualified students to download free Microsoft development software. This identity takes on exploration and imagination to encourage students to create through the power of software.

The distressed graphics and warm colors in the design purposefully contradicted the traditional Microsoft brand in their pursuit to change brand perception and create a more youthful identity for the international student program.

Reminiscent of doodles that students create in class, the sketches in this concept represent a window into the student’s expression, imagination and creativity. A perfect fit for Microsoft’s program that inspires Students to create, express and share ideas with one another.

Students open their arms to the world of possibilities in this conceptual identity designed for Imagine Cup 2007. Bright primary colors and icons create a systematic key for visually organizing the competition categories and associated tracks. Appeals to students worldwide

Clusters of technology were networked together to emphasize the interconnected nature of technology and the Microsoft Student Tech Clubs from around the world.

Utilizing flashes of light and color, we take users on a journey through the history of Imagine Cup. We then shift gears and crank up the tempo to build excitement and energy around Imagine Cup Egypt’s event and the call to action.

To grab the eyes of college students, and counter a more corporate-like approach, we created a Retro identity theme that uses a distressed technique for colors, iconography and photography throughout all marketing materials.

This high-energy animation kicked off the Imagine Cup 08 in Paris at the opening event to huge applause and excitement. We leveraged branding elements that we created for the event with video footage of students to bring the piece to life.

This hip energetic opener was created as part of an international road show presentation that talked to students about the power they have with technology.