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Imagine Cup 2010

Imagination, Reality And Drawings.

Microsoft

Identity

For Imagine Cup 2010 in Poland, we utilized photography to capture both reality and sketchy imaginative drawings in the same space. This creative approach brought a new dimension of life and possibility to the competition.

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Moodboards

Moodboards are the initial step in our concepting phase where we explore the genesis of an idea by discovering new color pallets, fonts, imagery, iconography and tonality that will extend throughout the creative concept and tactical approaches. With this process we show our clients a breadth & depth of creative approaches to a larger idea.

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