Defining the next great summer festival
What we did
We helped the minds behind Coachella debut a music festival designed for the post-Coachella crowd.
Music, gourmet food, Pasadena — armed with little else, we set out to promote Arroyo Seco Weekend online and through social media.
To capture the sun-soaked California spirit of Arroyo Seco, we turned to illustration. We created a look and feel that influenced every part of the festival experience.
This isn’t your typical website. It’s a side-scrolling journey filled with delightful surprises and important festival details.
We presented Mondo Robot with a difficult problem, design a website for a brand new festival with not much more than a general 'vibe.' They completely knocked it out of the park and produced a site that has lead the direction for all of our digital properties.