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Arroyo Seco

Defining the next great summer festival

Arroyo Seco

Defining the next great summer festival

What we did
Web design
Motion design
Social content
Web development

We helped the minds behind Coachella debut a music festival designed for the post-Coachella crowd.

Music, gourmet food, Pasadena — armed with little else, we set out to promote Arroyo Seco Weekend online and through social media.

Branding & illustration

Building a new festival brand from scratch

To capture the sun-soaked California spirit of Arroyo Seco, we turned to illustration. We created a look and feel that influenced every part of the festival experience.

Festival announcement video

Social content

A day in the park brought to life

To promote Arroyo Seco on social, we created a series of lively animations inspired by the festival lineup, location and atmosphere.

Community participation

  • 13.6K

    Instagram followers

  • 5.3%

    engagement rate

  • 1

    sold-out festival


Scrolling through Arroyo Seco

This isn’t your typical website. It’s a side-scrolling journey filled with delightful surprises and important festival details.

We presented Mondo Robot with a difficult problem, design a website for a brand new festival with not much more than a general 'vibe.' They completely knocked it out of the park and produced a site that has lead the direction for all of our digital properties.


An adventurous approach to eCommerce