A platform worthy of an iconic event
What we did
Coachella is the festival of our time. Each year, the event is a culture-defining snapshot of music, fashion and art attended by over 250,000 people.
Our challenge was to create a .com platform that lives up to the occasion. A website that captures the feeling of Coachella, efficiently delivers a wealth of content and is stable in the face of enormous traffic.
Atmospheric gradients and rich illustration inspired by the desert form the foundation of a design that attempts to answer the question — what does music look like?
Original illustration and iconography inject a layer of personality while communicating critical information about the Coachella experience.