A digital platform built to connect riders
What we did
Product vision, Experience design, Motion design.
Mondo Robot partnered with Specialized to help them foster meaningful relationships with cyclists beyond the point of sale. Through research, we identified three pain points that hinder the rider experience: community, equipment management, and safety.
Enter Specialized Ride, a digital platform built to help riders create, discover and join group rides, setup and manage their gear, and ride with peace of mind using connected safety technology.
Group rides are one of the great joys of cycling, but organizing them can be a pain. Ride streamlines the planning process without the headache. Browse and join rides created by cyclists in your community or plan your own ride anywhere in the world.