Dropout TV • Superfan Hub
Engaging fans and enabling scale
Dropout TV • Superfan Hub
Engaging fans and enabling scale
What we did
Deep Audience Insights
Elevated Fan Engagement Framework
Scalable MVP Product FoundationDigital Ecosystem Strategy
Cohesive Design System
Unified Owned Channel Architecture
Authentication & Identity Layers
Personalization Engine
Unified Customer Profile Model
Live Nation Events Integration
Data Consulting and Analytics
CRM & Marketing Integration
Password-protected assets
Membership program
Shopify Integration
As Dropout TV grew from its CollegeHumor roots into a leading independent improv comedy streaming platform, its deeply loyal audience signaled a clear demand: richer ways to engage, participate, and support the brand they love. At the same time, Dropout’s ability to capitalize on this momentum was limited by a fragmented ecosystem: legacy third-party platforms (Vimeo OTT, Shopify, Hubspot) that limited personalization, slowed marketing agility, and prevented Dropout from owning critical parts of its digital ecosystem. Mondo Robot created a modern, fan-first experience while also building a scalable, flexible foundation that strengthens loyalty, expands revenue potential, and gives the marketing organization more control of the full customer journey for continued growth.
Dropout's fans want to pay more
In true Dropout fashion, they wanted to make good on this opportunity by giving more back to fans who wanted to support their mission, without sacrificing the affordability and access to the primary content that all fans enjoy. So, the Dropout Superfan Hub was born.
A digital foundation for giving back to fans who give their all
Dropout TV’s digital reinvention started with the Superfan Hub, a new editorial and community destination that rewarded Dropout’s most devoted fans by adding more Dropout to their lives with a new tier of membership. We knew we had to step correct with a polished web experience that both repped the brand and set the stage for a more consistent, connected experience for all their fans.
Make With Us
Our mission is to make compelling experiences come to life in collaboration with our partners every step of the way. Proprietary research led to focused creative sessions with Dropout to extract ideas, align the team, and identify must-haves for features, brand, tech and ops, so we could form a shared vision of our destination and all start rowing in the same direction to get there.
Connecting the dots into a work of art
We approached the development of the Superfan Hub with a keen focus on creating connections. We architected design systems, messaging frameworks, UX patterns and custom APIs to bridge the gaps between the brand, its fans, the content, the tech and the business. The result is a vibrant, gamified and seamless experience that deepens loyalty, supercharges their fanbase and saves their team valuable time.
Feed me, Seymore!
The heartbeat of the Superfan Hub is The Feed, a stream of custom content only available to Superfans, including BTS, editorials, photo galleries, games, merch, events and spoilers. With constant additions, The Feed makes it easy to see what’s new, find things of interest, and save favorites to your personal collection for quick access later. It’s all powered by a custom Prismic CMS implementation that streamlines publishing workflows, self-organizes filters on the front end, and makes it easy for the content team to keep the firehose on.
Content and merch and events, oh my!
In addition to exclusive content, Superfans also enjoy perks like custom merch and storewide discounts, live event early access and a unique welcome package. This meant connecting Shopify, Live Nation and Hubspot with custom APIs and workflows to hydrate our UI, authenticate access to each perk, and handoff to 3rd party platforms with continuity and identity verification for purchases.
Why so serious?
We often follow what we call “heuristics” in our jargon-filled existence as digital product people. Mind your P’s and Q’s, make stuff work intuitively and follow the right patterns for the right experience to make things “invisible” for your users. Jacob’s Law and all that. But this is Dropout TV. The Superfan Hub isn’t just a content experience, it’s an opportunity for the brand to show up in clever ways. So we brought the fun with easter egg hunts, collectible hidden content, spoiler reveals, custom cursors and funny tooltips that elevate the Dropout voice and gamify the journey, creating a new mode of conversation and discovery between the brand and its fans.
Personalized and unified
We created a meaningful fan experience by addressing a key issue: Dropout lacked a unified fan data record. So, we built a Supabase identity layer to connect data from Vimeo OTT, Shopify, Hubspot, and the Superfan Hub, enabling better fan identification, intuitive authentication and a brighter future for intelligent personalization.
Extending the Brand Language
With Dropout’s first custom web experience, we knew we had to set ourselves up for consistency, growth and personality at scale. The Superfan Hub is supported by a robust, themeable atomic design system that standardizes how the brand shows up in digital. From utility to expression, we focused on building foundations for growth that solve for function and form in equal measure.
