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Vail Resorts

Evolving the mountain experience with the My Epic App

Vail Resorts

Evolving the mountain experience with the My Epic App

What we did
Activated platform revenueIntroduced AI and personalizationDigitized gear and lesson offeringsDeployed mobile pass scanningAutomated stats insightsModernized mobile frameworksExperience and product strategyUX, UI, motion and interaction designiOS and React Native developmentIoT development

Vail Resorts needed to evolve beyond a rigid, white-label digital platform to deliver a seamless, modern mobile experience. Guests expected an intuitive and personalized experience, enabling self-service, and tools that matched the realities of a mountain environment: intermittent connectivity, high density usage, and dynamic trip needs.

This presented an opportunity to reimagine Vail’s digital foundation as a flexible, data-driven experience platform, one that empowers guests with personalized guidance, and mirrors the rhythm of life on the mountain.

Setting the Vision

We reimagined the Vail My Epic App from the ground up

We redefined the mountain experience by establishing a long term vision, and unifying every digital and physical touchpoint into a single, intelligent ecosystem that drives both guest delight and operational efficiency. With a scalable React Native foundation and My Epic Home as the single entry point, every interaction becomes intuitive, personalized, and connected, from BLE-enabled passes and real-time content to tailored gear, lessons, and experiences.

Breakthrough results

  • 105%

    Increase in total users over 2 years

  • 100%

    Digital pass use increase in 1 year

  • 2+

    New lines of business integrated

A Seamless Ecosystem

Elevating every mountain moment

We replaced a legacy, off-the-shelf solution with a custom experience  that laid the groundwork for a seamless, consistent and configurable experience across iOS and Android, while introducing innovative new features to enhance the guest experience, streamline operations, stimulate revenue and seamlessly blend the physical and digital world, elevating the mountain experience without ever getting in the way. 

Transforming the Mountain

Pillars of the My Epic experience

These foundations unlocks measurable impact, higher engagement, streamlined operations, and richer data that fuels personalization at scale. Expanding into ambient intelligence, conversational assistance, and emotionally resonant design set the stage for enhancing convenience, deepening loyalty, optimizing business performance, and building a platform for continuous growth.

My Epic Home

An intelligent home base that delivers what matters most

My Epic Home serves as the unified entry point into the resort’s full digital ecosystem, surfacing the most relevant gear, lessons, offers and services based on real-time guest context. For the business, this means higher engagement, more cross-sell opportunities and increased app-driven revenue. For the guest, it means less friction, more personalization, and a home screen that anticipates their needs.

Bluetooth Digital Passes

Frictionless lift access and real time insights

With hands-free scanning enabled by Bluetooth Low Energy technology, guests can skip ticket windows and head straight to the chair, reducing wait time and operational load.  The experience is seamless, pocket-based access, and real-time stats like vertical feet and lift rides, elevating the day from functional to fun.

My Epic Assistant

Your on-mountain AI and expert-powered concierge

The My Epic Assistant brings resort intelligence into the guest’s pocket, answering questions, guiding decisions and reducing dependence on line/counter staff.  We’re building the foundation for proactive, AI-driven offers, instantaneous guidance on where to rent, where to dine, what lesson to join, ultimately turning a complex mountain trip into an effortless journey.

My Epic Gear

An industry first gear membership

My Epic Gear transforms gear ownership and rental into a flexible, app-driven membership. Guests receive personalized recommendations, reserve their preferred gear, and get it delivered to their accommodations or slope side, all through an annual subscription service in the app. For the business, this opens a new line of revenue, improves guest LTV, and uses existing infrastructure to improve margins. For the guest, it’s flexibility, convenience and premium gear, tailored to their needs and the mountain, without the burden of ownership.

Out in the wild

Don’t take our word for it

The app works perfectly, was super simple to use and looks really great. This sentiment was shared by several other Executive Committee members. You and your teams were a key component in shaping this experience for our guests...I’m very grateful for your partnership, support and crazy ideas.
Melissa Smith
The moment a question comes to mind, guests can ask My Epic Assistant so they can quickly get back to enjoying their day on the slopes.
Winter Insight
Anyone who’s ever taken a ski lesson at a big resort likely has first-hand experience with the mystifyingly long time it takes to get from the check-in desk to the slopes… The new tech solution features online check-in on the app, plus a host of other features designed to streamline and elevate the ski school experience.
Ski Magazine

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