Dropout TV
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Hospitality & Travel
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Mobile App
Architecting new value for the fan experience.
Digital Strategy
Experience & UI Design
Web, App & Product Engineering
Platform Architecture
eCommerce & Loyalty
Data Unification
AI & Agentic Engineering
Challenge.
Build the foundations for a new digital fan ecosystem
As Dropout grew from its CollegeHumor roots into a leading improv comedy streaming platform, its superfans demanded more ways to connect with the brand. At the same time, the business was constrained by legacy third-party platforms (Vimeo OTT, Shopify, Hubspot) that limited personalization, slowed marketing agility, and prevented Dropout from owning critical parts of its digital ecosystem. The challenge was to create new fan-first experiences while also building a scalable, flexible foundation for growth.
Challenge.
Build the foundations for a new digital fan ecosystem
As Dropout grew from its CollegeHumor roots into a leading improv comedy streaming platform, its superfans demanded more ways to connect with the brand. At the same time, the business was constrained by legacy third-party platforms (Vimeo OTT, Shopify, Hubspot) that limited personalization, slowed marketing agility, and prevented Dropout from owning critical parts of its digital ecosystem. The challenge was to create new fan-first experiences while also building a scalable, flexible foundation for growth.
Solution.
A fan-first platform built to scale
Mondo Robot partnered with Dropout to reimagine both its fan engagement strategy and its digital infrastructure. Together, we delivered two cornerstone initiatives:
Superfan Hub: A custom editorial and community platform that connected Vimeo OTT, Shopify, and HubSpot to reward Dropout superfans with exclusive perks and deepen fan loyalty.
Marketing Site Migration: A migration from Vimeo OTT to a modern Prismic, Vercel, and GitHub stack that gave Dropout greater control, publishing agility, and stronger subscriber acquisition tools.
Solution.
A fan-first platform built to scale
Mondo Robot partnered with Dropout to reimagine both its fan engagement strategy and its digital infrastructure. Together, we delivered two cornerstone initiatives:
Superfan Hub: A custom editorial and community platform that connected Vimeo OTT, Shopify, and HubSpot to reward Dropout superfans with exclusive perks and deepen fan loyalty.
Marketing Site Migration: A migration from Vimeo OTT to a modern Prismic, Vercel, and GitHub stack that gave Dropout greater control, publishing agility, and stronger subscriber acquisition tools.
Superfans enrolled in first 30 days
Lift in customer LTV
3rd party platforms unified
A Curious Problem
Dropout's fans want to pay more
In true Dropout fashion, they wanted to make good on this opportunity by giving more back to fans who wanted to support their mission, without sacrificing the affordability and access to the primary content that all fans enjoy. So, the Dropout Superfan Hub was born.
A Curious Problem
Dropout's fans want to pay more
In true Dropout fashion, they wanted to make good on this opportunity by giving more back to fans who wanted to support their mission, without sacrificing the affordability and access to the primary content that all fans enjoy. So, the Dropout Superfan Hub was born.
A Collaborative Vision.
A Collaborative Vision.
A Collaborative Vision.
Proprietary research led to focused creative sessions with Dropout to extract ideas, align the team, and identify must-haves for features, brand, tech and ops, so we could form a shared vision of our destination and all start rowing in the same direction to get there.
Proprietary research led to focused creative sessions with Dropout to extract ideas, align the team, and identify must-haves for features, brand, tech and ops, so we could form a shared vision of our destination and all start rowing in the same direction to get there.
Feed me, Seymore!
A content stream only Superfans can access
The heartbeat of the Superfan Hub is The Feed, a stream of exclusive content including BTS, editorials, photo galleries, games, merch, events, and spoilers. With constant additions, The Feed makes it easy to see what's new, find things of interest, and save favorites to your personal collection. It’s all powered by a custom Prismic CMS implementation that streamlines publishing workflows, self-organizes filters on the front end, and makes it easy for the content team to keep the firehose on.
Feed me, Seymore!
A content stream only Superfans can access
The heartbeat of the Superfan Hub is The Feed, a stream of exclusive content including BTS, editorials, photo galleries, games, merch, events, and spoilers. With constant additions, The Feed makes it easy to see what's new, find things of interest, and save favorites to your personal collection. It’s all powered by a custom Prismic CMS implementation that streamlines publishing workflows, self-organizes filters on the front end, and makes it easy for the content team to keep the firehose on.
Content and merch and events, oh my!
Every perk, connected
In addition to exclusive content, Superfans enjoy custom merch and storewide discounts, live event early access, and a unique welcome package. This meant connecting Shopify, Live Nation, and HubSpot with custom APIs and workflows to authenticate access to each perk and hand off to third-party platforms with continuity and identity verification for purchases.
Content and merch and events, oh my!
Every perk, connected
In addition to exclusive content, Superfans enjoy custom merch and storewide discounts, live event early access, and a unique welcome package. This meant connecting Shopify, Live Nation, and HubSpot with custom APIs and workflows to authenticate access to each perk and hand off to third-party platforms with continuity and identity verification for purchases.
Why so serious?
Built for fans, designed like Dropout
The Superfan Hub isn't just a content experience — it's an opportunity for the brand to show up in clever ways. So we brought the fun with easter egg hunts, collectible hidden content, spoiler reveals, custom cursors, and funny tooltips that elevate the Dropout voice and gamify the journey, creating a new mode of conversation and discovery between the brand and its fans.
Why so serious?
Built for fans, designed like Dropout
The Superfan Hub isn't just a content experience — it's an opportunity for the brand to show up in clever ways. So we brought the fun with easter egg hunts, collectible hidden content, spoiler reveals, custom cursors, and funny tooltips that elevate the Dropout voice and gamify the journey, creating a new mode of conversation and discovery between the brand and its fans.
Extending the brand language
A design system built for growth
With Dropout's first custom web experience, we knew we had to set ourselves up for consistency and personality at scale. The Superfan Hub is supported by a robust, themeable atomic design system that standardizes how the brand shows up digitally, solving for function and form in equal measure.
Extending the brand language
A design system built for growth
With Dropout's first custom web experience, we knew we had to set ourselves up for consistency and personality at scale. The Superfan Hub is supported by a robust, themeable atomic design system that standardizes how the brand shows up digitally, solving for function and form in equal measure.
Supabase Identity Layer
Personalized and unified
We created a meaningful fan experience by addressing a key issue: Dropout lacked a unified fan data record. So, we built a Supabase identity layer to connect data from Vimeo OTT, Shopify, Hubspot, and the Superfan Hub, enabling better fan identification, intuitive authentication and a brighter future for intelligent personalization.
Supabase Identity Layer
Personalized and unified
We created a meaningful fan experience by addressing a key issue: Dropout lacked a unified fan data record. So, we built a Supabase identity layer to connect data from Vimeo OTT, Shopify, Hubspot, and the Superfan Hub, enabling better fan identification, intuitive authentication and a brighter future for intelligent personalization.
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We're so thrilled with the launch...and so incredibly happy and excited with our continued work with with you!
David Kerns • COO, Dropout TV
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We're so thrilled with the launch...and so incredibly happy and excited with our continued work with with you!
David Kerns • COO, Dropout TV
Sam this push notification went out and three minutes later I was a Superfan, sorry for the delay
heeeeyitslauren • Dropout Superfan
I love being part of Sam Reich’s beautiful socialist utopian internet for reformed theater kids and former “gifted children”.
my_cocoons • Dropout Superfan
