Javascript is currently disabled. Please enable javascript for an optimal experience.

Coachella

A website worthy of an iconic event

Coachella

A website worthy of an iconic event

What we did
Web design
Motion design
Illustration

Coachella is the festival of our time. Each year, the event is a culture-defining snapshot of music, fashion and art attended by over 250,000 people.

This was our second year working with Coachella. Our challenge was to design a website that captures the feeling and grit of Coachella by incorporating nods to a simpler, analog approach to art. 

The concept

Inspired by the desert, mountains and music

Watercolor brush strokes and hand-drawn illustrations, inspired by the desert, form the foundation of a design that portrays the environment and playfulness of Coachella.

Design system

A modular approach packed with personality

Illustration

A visual language with a human touch

Original illustration and iconography inject a layer of personality while communicating critical information about the Coachella experience. 

The Final Result

  • 50+

    hand drawn illustrations

  • 20+

    custom modules

  • 1

    sold-out festival

Michael J. Fox Foundation

Moving closer to a cure through community